Hi, I'm Caitlin!

Caitlin Strempel

Founder & CEO of CRS Digital Marketing

Caitlin Strempel

I'm a digital marketing strategist who wants to help YOU, the hardworking business owner! That’s why I’m going to help get you to the front page of Google (and all the other major search engines), and bring in clients who are READY to buy your services! I have over 12 years of experience in the marketing industry and have worked with businesses both big (think Lexus, Under Armour, P&G) and small. But most importantly, I have a 100% success rate in getting my done-for-you clients to the front page of Google! And unlike those big marketing agencies, I’m a solopreneur who GENUINELY CARES about your success. When you become my client, you become a friend, and I want to help my friends get to the top of their industry and serve the clients that need them the most!

Course curriculum

  • 1

    INTRODUCTION... Start here!

    • Welcome
    • How To Best Utilize This Course
    • What Is SEO & Why Use SEO?
    • SEO RESOURCES
    • Google Webmaster Guidelines
    • The SKOOT Method (my unique methodology)
  • 2

    Module 1: SETUP...setting up the essentials!

    • Setup Google Search Console
    • Setup Search Console - Corresponding PDFs
    • Intro to Google Analytics
    • Google Analytics Setup Checklist
    • Audit Your Website
  • 3

    Module 2: KEYWORD ANALYSIS...find the BEST keywords to optimize for!

    • Intro
    • Find Your GOLDEN Keywords w/ UberSuggest
    • Finding Keywords with Google Keyword Tool (Good for local businesses!)
    • Keyword Mapping
  • 4

    Module 3: ONSITE OPTIMIZATION... Housekeeping items and then time to start utilizing those keywords!

    • Intro
    • Picking Your URL
    • Website Architecture
    • SEO Copywriting
    • Webpage Layout
    • Contact Page SEO
    • Your Website Title
    • Title Tags - Best Practices (not the same as website title)
    • Title Tags - How to Implement
    • Meta Descriptions
    • IMPORTANT NOTE on Title Tags & Meta Descriptions
    • H-Tags (Heading Tags)
    • Image Optimization - File Size Compression
    • Image Optimization - PRE Website Upload
    • Image Optimization - POST Website Upload
    • Double Checking Image Optimizations
    • Anchor Text
    • Outbound Links
    • URL Slugs
    • 301 Redirects
    • Blogging for SEO
  • 5

    Module 4: OFFSITE OPTIMIZATION

    • Intro to Obtaining Backlinks (Inbound Links)
    • Backlinking
    • Attracting Quality Backlinks
    • Business Listings
    • A list of 50 FREE Business Listings
    • Guest Blogging - How To Find Blogs
    • Guest Blogging - Pitch Prep
    • Guest Blogging - Pitch Outreach
    • Other Backlinking Ideas
    • Guest Blogging - Writing Your Post
  • 6

    Module 5: TWEAKING & FINALIZING...ongoing optimizations and understanding analytics.

    • Submitting an XML Sitemap
    • PageSpeed Insights
    • SEARCH CONSOLE: Reviewing Performance
    • SEARCH CONSOLE: Are your pages competing with each other?
    • SEARCH CONSOLE: Checking Coverage Issues
    • SEARCH CONSOLE: Mobile Usability
    • SEARCH CONSOLE: Link Checker
    • SEARCH CONSOLE: Security Issues
    • Understanding Google Analytics For SEO